Carlsberg has admitted its lager is “most likely not the most effective on this planet” after an more and more adverse response to its product and falling gross sales.

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The Danish brewer has launched a brand new Danish Pilsner recipe and its “most bold and sincere” marketing campaign because it tries to tempt again disenchanted drinkers.

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It mentioned that by acknowledging the “fact” in regards to the high quality of its lager up till this level, Carlsberg would hopefully have the ability to entice individuals to provide the model one other shot.

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